Case Study: Birdville Independent School District improves media monitoring and stakeholder communications with Meltwater

Birdville Independent School District saves time tracking 33 campuses with Meltwater

Birdville Independent School District, a large Texas school district, struggled to manually track its media coverage and share news with internal stakeholders. Their challenge was gaining a comprehensive understanding of how the district was perceived in the media and efficiently distributing this information. They turned to Meltwater's media intelligence and monitoring services for a solution.

Using Meltwater, the district automated its media tracking and began creating personalized, branded daily newsletters for principals and board members. This solution saved a tremendous amount of personnel time, freeing up staff for other priorities. Meltwater also provided monthly reports on media mentions and sentiment, which helped the communications team highlight its success to the board and become viewed as a trusted resource for timely information.

Birdville Independent School District