Case Study: Big Valley Marketing drives data-backed client strategy with Meltwater

Big Valley Marketing turns 30-minute research tasks into 5-minute insights with Meltwater

Big Valley Marketing, an award-winning B2B tech consultancy, needed a scalable and precise way to transform vast amounts of online data into actionable insights for its clients. Their challenge was to overcome time-consuming workflows and efficiently supply relevant market intelligence across internal teams. To address this, they turned to Meltwater's social listening and analytics solution.

Using Meltwater, Big Valley streamlined its research, leveraging Boolean queries and AI-powered optimization via Meltwater's Mira to quickly turn data into strategic guidance. The solution enabled the creation of shareable dashboards, providing real-time insights across the organization. This resulted in significantly increased efficiency, turning tasks that could take 30 minutes into five-minute interactions, and allowed the firm to solidify its role as a strategic, data-driven partner for its clients.

Big Valley Marketing