Case Study: BIC achieves global brand reputation insight with Meltwater

BIC uses Meltwater to track 25 top articles in daily global reputation reporting

BIC, a global manufacturer of stationery and lighters, needed to understand its worldwide brand reputation beyond limited surveys. The company turned to Meltwater and its media intelligence and social listening services to capture unfiltered consumer and media sentiment across all geographies, moving away from fragmented regional agency reports.

Meltwater provided a centralized solution featuring a daily, analyst-curated newsletter of top stories and comprehensive monthly scorecards tracking metrics like impressions and sentiment. This gave BIC a consistent global snapshot, enabling aligned KPIs, data-driven PR strategies, and clear reporting on communications ROI.

BiC