Case Study: Berrett-Koehler Publishers streamlines PR and media outreach with Meltwater

Berrett-Koehler Publishers powers 50 annual book launches with Meltwater

Berrett-Koehler Publishers, an independent mission-driven book publisher, faced the challenge of managing efficient and tailored publicity for about 50 unique book launches each year with a small team. They needed to build custom media lists, monitor coverage across traditional and social media, and support their authors without being overwhelmed by fractured, time-consuming processes. They turned to Meltwater's media intelligence and media relations solutions to centralize these efforts.

By implementing Meltwater, the team gained streamlined workflows, using AI-powered media list building and daily monitoring alerts to track coverage and uncover new opportunities like relevant podcasts. The solution enabled them to execute more campaigns strategically, share media wins to boost sales efforts, and proactively track interest in their entire catalog. Meltwater provided the core capabilities for Berrett-Koehler to maximize its impact with greater efficiency and strategic insight.

Berrett-Koehler Publishers