Case Study: Belize Tourism Board improves tourism media monitoring and unified PR metrics with Meltwater

Belize Tourism Board tracks 200-mile reef coverage with Meltwater

The Belize Tourism Board (BTB), the government body responsible for marketing Belize's tourism industry, faced the challenge of promoting the country with a limited budget. They needed a comprehensive media communications tool to track news and social media mentions, measure the impact of their initiatives, and identify potential media partners. To address this, they turned to Meltwater for its media monitoring and analytics services.

Meltwater provided a solution that enabled the BTB to capture every relevant mention of Belize across news and social media. Using Meltwater's platform, the BTB gained unified metrics to measure all their PR efforts, fine-tuned keywords to ensure comprehensive tracking, and identified news organizations with a demonstrated interest in partnering. This allowed them to effectively measure campaign impacts, refine future messaging, and proactively reach out to media partners to extend the reach of their initiatives.

Belize Tourism Board