Case Study: Belize Tourism Board achieves real-time media and social insights to boost tourism outreach with Meltwater

Belize Tourism Board - Customer Case Study

The Belize Tourism Board (BTB) is the government agency responsible for licensing and marketing tourism in Belize. With a small budget and the need to reassure travelers after a difficult storm season, BTB needed a way to track news and social conversation, measure campaign impact, and identify journalists and influencers worth pursuing.

BTB adopted Meltwater’s media monitoring and analytics to capture every mention across news and social, fine‑tune keywords, run retroactive searches, and standardize metrics on a single dashboard. The platform gave them real‑time insights for events like the Reef Raffle, helped optimize messaging, prioritize limited funds, build targeted media lists, and secure continued coverage to keep Belize top of mind for travelers and conservation supporters.

Belize Tourism Board

Perry Bodden

Digital Marketing Officer