Case Study: BECO Capital achieves standout media coverage and MENA thought leadership with Meltwater

Beco Capital - Customer Case Study

BECO Capital is a leading venture capital firm in MENA that backs early‑stage internet and mobile startups. Faced with an overcrowded GCC media landscape and limited PR budgets, BECO needed to move beyond traditional press releases, position itself as an industry thought leader, and build direct relationships with influential journalists who cover the region’s tech ecosystem.

BECO adopted Meltwater’s Influencer Contact Manager and media monitoring to identify, engage and track relevant journalists, send personalized follow‑ups, and build a real‑time media database. The approach enabled BECO to focus on high‑value content—reports, events and speaking opportunities—boost response rates and media coverage, reduce reliance on press releases (only one in the past three months), and measure the reach and quality of its PR.

Beco Capital

Serene Touma

Marketing & Comms Director