Case Study: Ballo increases press coverage and grows online sales with Meltwater's Media Monitoring Tool

Ballo - Customer Case Study

Ballo is a Cape Town–based sustainable manufacture-retail brand (founded 2013) that makes eyewear and clothing from upcycled materials and hires local talent. Relying largely on social media, Ballo experienced slow online growth and too few click-throughs to their eCommerce store, so they sought a way to increase press coverage and boost online sales.

Using Meltwater’s Media Monitoring Tool, Ballo began targeting the right journalists and bloggers, tracking brand mentions to see what content resonates, and refining their PR and content strategy. Within six months they saw wider press reach—including new international interest—more website views and improved click-throughs, and a clearer way to measure ROI from relevant brand conversations.

Ballo

Alistair Barnes

Founder & Creative Director