Case Study: AxiaOrigin unlocks unique data insights with Meltwater

AxiaOrigin unlocks 15 months of social data with Meltwater

AxiaOrigin, a data analytics consultancy, needed instant access to vast amounts of raw, unsampled social and open source data to solve complex client problems. Their work required unlimited search capabilities to experiment with topics and analyze non-English language patterns, but manual data extraction was time-consuming and expensive. They turned to the Meltwater platform for a solution.

Meltwater provided AxiaOrigin with unlimited access to historical social data, enabling rapid insights. Using features like granular location filters, AxiaOrigin helped an NHS client track vaccine hesitancy week-by-week and tailor communications, and built a unique personality profiling framework by analyzing native language use on social media. The Meltwater platform allowed them to deliver these deep, data-driven insights to clients instantly.

AxiaOrigin