Case Study: AutoTrader South Africa achieves real-time share-of-voice monitoring and measurable PR ROI with Meltwater

AutoTrader South Africa - Customer Case Study

AutoTrader South Africa began in 1992 as a regional magazine and has grown into a digital marketplace with over 70,000 listings and 4 million monthly visits. As the business shifted to a fully responsive online model, the marketing team struggled with a legacy analytics tool that lacked real-time measurement and competitor benchmarking, leaving them unable to accurately track PR impact or respond quickly to trends.

Partnering with Meltwater gave AutoTrader real-time media monitoring, automated reporting and competitor share-of-voice benchmarking. The platform enabled the team to measure PR ROI, justify budget allocation, free up internal resources, and react rapidly to industry news—improving visibility tracking and competitive insight across their digital channels.

AutoTrader South Africa

Angelique Lynch

AutoTrader South Africa