Case Study: AutoTrader achieves real-time share of voice and measurable PR ROI with Meltwater

Auto Trader - Customer Case Study

AutoTrader South Africa began in 1992 as a 24-page magazine and has since transformed into a digital leader with over 70,000 vehicle listings, 4 million monthly website visits and a 200-person team. As the business shifted from print to a responsive mobile-first model, the marketing and communications team lacked real-time measurement and competitor insight, making it difficult to evaluate PR spend, track share of voice or react quickly to market opportunities.

Partnering with Meltwater gave AutoTrader real-time media monitoring, automated reporting and competitor benchmarking, so the team can measure PR ROI, justify online budget allocation and respond instantly to breaking stories. The result: freed internal resources through automated reports, clearer visibility into year‑on‑year performance and a stronger ability to capitalise on marketing opportunities.

Auto Trader

Angelique Lynch

Auto Trader