Case Study: AstraZeneca achieves stronger media monitoring and communications reporting with Meltwater

AstraZeneca launches internal news reporting in 1 month with Meltwater

AstraZeneca Australia faced a challenge in 2020 to position itself as an industry leader and support its brands, while a newly formed communications team needed to demonstrate its value to internal stakeholders. With no formal communications function and a surge in media attention due to its COVID-19 vaccine deal, the company required better oversight of news and social conversations. To address this, AstraZeneca partnered with the vendor Meltwater for its media monitoring and social listening platform.

The solution from Meltwater provided holistic media monitoring and reporting, including the Explore tool with Social Echo and Emotional Comparison analytics. This enabled the communications team to quickly analyze vast media coverage, create a central internal newsletter, and extract valuable insights from both news and social media. The impact was significant, allowing AstraZeneca to track public interest, manage its global reputation with tangible data, and deliver first-class reporting on its PR and communications activities to stakeholders.

AstraZeneca