Case Study: Asana strengthens media intelligence and campaign reporting with Meltwater

Asana boosts media impact scores to 100 with Meltwater

Asana, an industry-leading work management platform, needed a media intelligence solution to support its upmarket growth and gain deeper insights from media coverage to inform its communications strategy. The challenge was moving beyond manual tracking and surface-level metrics to a more sophisticated understanding of their media impact and competitive landscape. They turned to the vendor Meltwater and its Media Impact Index service for a solution.

Meltwater implemented its Media Intelligence Suite, which provided Asana with a single platform for consolidated social and media monitoring. The solution, particularly the customized Media Impact Index, gave the team quantifiable data to measure coverage quality, track competitors, and identify strategic outreach opportunities. This enabled Asana to shape media conversations proactively, save valuable time on reporting, and easily share data-driven insights internally through Meltwater's comprehensive quarterly reports.

Asana