Case Study: Aranca achieves enhanced thought leadership and global media coverage with Meltwater

Aranca - Customer Case Study

Aranca is a global research, analytics and advisory firm that needed a more efficient way to monitor industry trends, pitch region-specific stories, and measure brand awareness across Europe, the Gulf and the US. With five distinct business lines and a mandate to build global thought leadership, the communications team faced the challenge of tracking niche topics, analyzing competitors, and coordinating PR and content across geographies and technologies.

Using Meltwater, Aranca implemented advanced monitoring with custom searches, real-time alerts, dashboards and automated newsletters that feed directly into content, social and outreach programs. The platform also enabled influencer identification and targeted media outreach, resulting in stronger thought leadership content, broader global media coverage, data-driven communication strategies, improved engagement with audiences and streamlined PR workflows.

Aranca

Anupriya Deepak

Head of Corporate Communications