Case Study: Andariya uses Meltwater to uncover online trends and power data-driven journalism

Andariya speeds social listening with Meltwater to track hate speech and misinformation

Andariya, a bilingual digital media platform based in Sudan and Uganda, is a data-driven journalism outlet serving East Africa. Their challenge was to efficiently analyze online discourse to inform their editorial strategy and report on critical digital phenomena, such as the rise of hate speech and misinformation during the Sudan War. To achieve this, they required a powerful social listening and analytics solution, which they found with the vendor Meltwater.

Using Meltwater's social listening platform, Andariya tracked relevant keywords to identify spikes in harmful online narratives and the accounts behind them. This solution provided unlimited searches, robust data visualizations, and always-on monitoring, which saved the team significant time and research costs. The results included more efficient and in-depth data-rich storytelling, allowing Andariya to visually understand trends without manual number crunching and to quickly deliver analytical journalism that connects with their audience. Meltwater became integral to their research and business objectives.

Andariya