Case Study: Amnesty International Australia improves campaign collaboration and media insights with Meltwater

Amnesty International Australia unifies 8-person comms team with Meltwater

Amnesty International Australia, an advocacy organization focused on human rights, needed a unified platform to maximize the efforts of its communications team. Their challenge was to increase efficiency and collaboration across multiple channels and tools for planning, media monitoring, publishing, and influencer identification. They turned to Meltwater for a solution.

Meltwater provided an integrated suite of products that streamlined operations, replacing multiple separate tools. The solution enabled seamless cross-team collaboration, real-time media monitoring and reporting, and a data-led approach to finding relevant journalists and influencers. As a result, Amnesty International Australia improved its overall effectiveness, baked media work directly into campaign plans, and successfully distributed locally produced content to engage supporters and the press.

Amnesty International Australia