Case Study: American Wind Energy Association improves media outreach and sentiment tracking with Meltwater

American Wind Energy Association sends daily news to hundreds with Meltwater

The American Wind Energy Association (AWEA) struggled with a lack of insight into their media coverage and industry trends, relying on inefficient manual monitoring. They were unable to identify key reporters, track press release engagement, gauge reader sentiment, or measure their overall communication effectiveness. To address this, they turned to Meltwater for media outreach, monitoring, and metrics.

Meltwater provided AWEA with comprehensive media monitoring and an influencer database, granting complete visibility into print and online coverage. The solution enabled the team to quickly identify and share news, pinpoint negative regional sentiment using a heatmap, and build relationships with journalists in new markets. As a result, AWEA now efficiently creates daily newsletters to keep members aligned, measures the impact of their efforts over time, and successfully controls the conversation around their brand.

American Wind Energy Association