Case Study: American Wind Energy Association achieves complete media visibility and measurable PR impact with Meltwater

American Wind Energy Association - Customer Case Study

American Wind Energy Association (AWEA) is the national trade group for the U.S. wind industry, working with members to grow demand and improve cost competitiveness. Despite broad public support, AWEA struggled to track the media coverage their members and advocates were generating: monitoring was manual, many stories were missed, and the team couldn’t reliably identify reporters, measure press-release engagement, or gauge regional sentiment.

Meltwater gave AWEA comprehensive media monitoring, an influencer database, mobile alerts, dashboard reports and heat maps, enabling the PR team to find and share news quickly, target relevant journalists, and measure open rates and readership. The result: a consistent daily newsletter, faster, data-driven outreach in unfamiliar markets, clear state-by-state sentiment insights, and the ability to demonstrate progress and act on negative coverage.

American Wind Energy Association

Evan Vaughan

Media Relations and Outreach Coordinator