Case Study: American Indian College Fund boosts media outreach and PR ROI with Meltwater

American Indian College Fund uses Meltwater to support 131,000 scholarships and $193 million in aid

The American Indian College Fund, a nonprofit dedicated to increasing the number of Native Americans with college degrees, faced challenges in earning media attention. Their previous media intelligence provider offered a limited contacts database and inconsistent service, preventing them from reaching the right journalists and returning only a fraction of relevant articles. They turned to Meltwater's all-in-one platform for media monitoring, media contacts, and news releases to address this.

Meltwater provided a dedicated service representative and a platform that enabled the College Fund to identify and target receptive journalists with personalized pitches using readership metrics. The solution allowed them to be more proactive with real-time alerts and significantly increased their media placements. As a result, the organization secured high-profile placements in publications like The Atlantic and The Chronicle of Higher Education and was able to quickly identify and respond to social media activity affecting their brand.

American Indian College Fund