Case Study: AKQA achieves data-driven influencer marketing success with Meltwater

AKQA - Customer Case Study

AKQA, the international agency known for combining creativity and technology, needed a faster, more data-driven way to find influencers that matched a campaign concept and audience. Before using Meltwater Influencer Marketing, the team relied on field research and general market knowledge, making it difficult to predict reach accurately, vet creator fit, and justify influencer rates for clients.

Meltwater provided AKQA with first-party demographic data, comprehensive search capabilities, and True Reach measurement to validate influencer choices and compare performance more consistently. Using Meltwater, AKQA launched the “Hair Utopia” campaign for Alfaparf Milano and achieved 4M impressions and 128K interactions on day one, with an average reach of 100K users—helping prove the real impact of its influencer strategy.

AKQA

Marcello Signore

Influencer Marketing lead