Case Study: Akind boosts productivity by 100% with Meltwater Influencer Marketing

Akind boosts productivity by 100% with Meltwater

Fine jewelry brand Akind needed a better way to manage its influencer marketing program, facing challenges in efficiently scaling recruitment, organizing insights, and streamlining communications. To address this, they turned to the influencer marketing solution from vendor Meltwater.

Meltwater provided a centralized platform with a robust influencer database and analytics tools, which cut Akind's influencer discovery time by 50% and doubled the marketing team's overall productivity. The solution helped Akind increase its follower growth rate to nearly 4% in two months and allowed for better tracking of campaign impact and stronger influencer relationships.

Akind