Meltwater
307 Case Studies
A Meltwater Case Study
Airport City Stockholm, the developer behind the emerging city around Arlanda, needed a better way to monitor what was being said about the project in editorial news and social media and to understand the impact of its communications. Using Meltwater’s competitive intelligence and quarterly reporting, the team could track coverage, assess partnerships, and share clear results with senior management and the board.
Meltwater provided Airport City Stockholm with custom reports and ongoing support from an account manager, giving them a clearer view of communication outcomes and competitor mentions. As a result, Airport City Stockholm could see where its messaging was working best, adjust activities and investments accordingly, and better understand audience response across markets.
Åsa Larsson
Communications Director