Case Study: Air France Chile improves crisis communications and media monitoring with Meltwater

Air France Chile manages 4-day crises with Meltwater

Air France Chile, a major airline with over 80 years of operation in the region, faced significant challenges in crisis communications due to Chile's unique operational environment. Following a disruptive pilots' strike, the airline recognized it lacked the tools to effectively monitor media sentiment, measure news impact, and identify key local influencers. They turned to Meltwater's media communications platform to address this critical need.

By implementing Meltwater's all-in-one platform, Air France Chile gained comprehensive media monitoring across traditional and social channels, coupled with sentiment analysis. This allowed the airline to efficiently manage crises, understand public perception, and target key aviation journalists to provide clear information. Meltwater enabled the team to measure the reach and advertising weight of their coverage, track their brand's performance against competitors, and ultimately mitigate the negative impact of disruptive events on their customers and partners.

Air France Chile