Case Study: Air France Chile achieves faster, smarter crisis communications with Meltwater

Air France Chile - Customer Case Study

Air France Chile, the Chilean arm of the global airline, faces frequent operational challenges due to the country’s extreme weather, seismic activity and complex geography. Before working with Meltwater the communications team lacked comprehensive monitoring and outreach tools—making it difficult to track coverage, measure reputational impact, or quickly engage local media and influencers; a four-day pilots’ strike in 2016 highlighted these vulnerabilities.

Meltwater’s all‑in‑one media platform gave Air France Chile continuous traditional and social media monitoring, sentiment analysis, and an influencer database to identify and contact key journalists. As a result, the team now responds faster during disruptions, accurately measures sentiment and reach, mitigates negative impacts more effectively, and builds ongoing relationships with aviation-focused media.

Air France Chile

Marcela González

Marketing and Communications Manager