Case Study: AGS Transact Technologies achieves real-time media monitoring and faster customer response with Meltwater

AGS Transact Technologies - Customer Case Study

AGS Transact Technologies is one of India’s leading providers of end-to-end cash and digital payment solutions and automation technology, founded in 2002 and operating across 2,200 cities with more than 235,000 consumer touch points in India and Southeast Asia. As the company scaled, its marketing team found manual monitoring of news and social media too time-consuming, leaving them without timely company updates, actionable customer feedback or a clear view of online brand conversations.

AGS adopted Meltwater’s media intelligence platform to receive real-time alerts, track mentions across news and social channels, and analyze brand perception, enabling faster responses to feedback and complaints and more proactive reputation management. The result was a significant reduction in manual effort, improved understanding of campaign and brand sentiment, quicker issue resolution and greater overall marketing efficiency.

AGS Transact Technologies

Sunil Khosla

Executive Vice President - Sales & Marketing