Case Study: Aeromexico improves media monitoring and sentiment tracking with Meltwater

Aeromexico tracks media across 3 continents and 93 destinations with Meltwater

Aeromexico, a worldwide airline, needed real-time media monitoring and alerts to manage its reputation and respond promptly to industry news and public sentiment. The challenge was the impracticality of tracking this information manually. To achieve this, they relied on Meltwater for media monitoring.

Meltwater provided Aeromexico with instant notifications and comprehensive media monitoring, enabling timely responses and informed decision-making. The solution allowed them to measure both the volume of coverage and its sentiment, helping to guide their communications strategy and maintain a positive brand perception. Meltwater's tools also offered valuable metrics and analytics to track the impact of new services and successful campaigns.

Aeromexico