Case Study: Aeromexico achieves real-time reputation protection and media insights with Meltwater

Aeromexico - Customer Case Study

Aeromexico, a global airline serving three continents and 93 destinations, needed real-time media intelligence to protect its reputation and respond quickly amid a turbulent year for aviation. With customer perceptions central to campaigns like Frontiers, the communications team required comprehensive monitoring and instant alerts to track trending news and sentiment across traditional and social media.

Using Meltwater’s instant notifications, sentiment analysis and analytics, Aeromexico can immediately detect incidents, measure volume and tone, and tailor responses or campaigns such as the Premier World launch. The platform’s full-coverage monitoring and customizable tools improved decision-making, revealed trends for message refinement, and helped the airline maintain a positive public perception—showing real-time coverage of wins like their Cannes Lions recognition.

Aeromexico

Barbrha Ibañez

Media Relations Director