Case Study: ACT achieves smarter employer engagement and new business opportunities with Meltwater

ACT - Customer Case Study

ACT, founded in 1988, provides a wide range of fully funded training, apprenticeships and employability courses across 30 sectors. When the 2017 Apprenticeship Levy changed employer behaviour, ACT needed to defend its market position by quickly understanding employer sentiment — who was championing or resisting the levy — so it could engage employers intelligently and protect revenue and reputation.

ACT deployed Meltwater’s media monitoring to track sector conversations, trending themes and sentiment, and to spot local company activity and skills‑shortage signals. Those insights shaped targeted educational campaigns, helped the business development team pursue new prospects, and saved time with easy daily reports — outcomes that strengthened ACT’s market leadership, increased brand relevance and generated new business opportunities.

ACT

Jayne McGill-Harris

Senior Marketing and PR Manager