Case Study: Big Valley Marketing achieves scalable, actionable media insights with Meltwater Social Listening & Analytics

How Meltwater Empowers Big Valley Marketing’s Data-Driven Innovation

Big Valley Marketing, an award-winning B2B tech consultancy focused on SaaS, AI and cybersecurity, needed a more efficient way to cut through vast volumes of social and industry data and deliver actionable market and media insights across teams regardless of technical expertise.

By adopting Meltwater Social Listening & Analytics (including Mira, Meltwater’s AI teammate), Big Valley scaled and streamlined research with optimized Boolean queries, real-time shareable dashboards, and competitive intelligence. The result was a significant improvement in tracking media insights, faster delivery of outside‑in perspectives, and better-informed client communications and strategies.

Big Valley Marketing

Taylor Voges

Analytics Director