Case Study: Canon achieves 37% higher influencer campaign performance and $10,000 in sourcing savings with Meltwater

How Canon Optimizes and Proves the Impact of Influencer Partnerships with Meltwater

Canon, a global leader in imaging and technology, faced a fragmented, manual approach to influencer and social media measurement that relied heavily on agencies and costly, time-consuming reporting. The social team needed faster, more reliable insights to identify the right creators, understand brand sentiment, and demonstrate campaign impact to senior leadership.

By using Meltwater’s Influencer Marketing and Social Listening tools, Canon can quickly vet influencers by audience, brand affinity and past partnerships, and capture clear sentiment and performance metrics. The team showcased a 37% performance increase versus standard branded content for a product launch, sped up reporting to leadership with impressions, reach and view‑through rates, and saved nearly $10,000 by automating influencer sourcing.

Canon

Gareth Crew

Social and Digital Communications Lead EMEA