Case Study: Jewish Life Television (JLTV) achieves 43% press-release open rates and broader local and international media coverage with Meltwater

How Jewish Life Television Uses Meltwater to Land Local and International Media Coverage

Jewish Life Television (JLTV) is North America's largest 24/7 English‑language Jewish-themed network, reaching over 100 million homes. Serving a niche audience, JLTV needed a more efficient, strategic way to conduct local, national and international press outreach—without it, promoting new programs and pitching to video operators would be time‑prohibitive and limit growth.

JLTV adopted Meltwater Media Relations and its global media database to target the right outlets—whether sending to 10 contacts or 2,500—enabling a data‑driven publicity strategy. The result: an average press‑release open rate of about 43%, increased domestic and international exposure, improved targeting and efficiency, and one of the network’s most successful program launches with Generations.

Jewish Life Television (JLTV)

Brad Pomerance

Television Host and Executive Vice President