Case Study: 360i streamlines social content approvals and analytics with Meltwater Social

360i cuts client approval timelines by 90% with Meltwater

360i, a digital marketing agency, faced challenges with slow, cumbersome content approval processes and inefficient manual data collection for social media analytics. Their traditional methods were not scalable for the fast-paced digital landscape. To address this, they partnered with the vendor Meltwater, selecting their Meltwater Social platform to streamline workflows and improve reporting.

The solution from Meltwater centralized content planning, approvals, and communication into one platform. This provided a clear audit trail and integrated data analytics. The measurable impact for 360i was substantial, with content approval timelines improving by up to 90% for some teams. This time savings allowed staff to focus on creative strategy, while Meltwater's tools enabled more robust data analysis and reporting for clients.

360i