Case Study: Berrett-Koehler Publishers achieves streamlined publicity and amplified media impact with Meltwater

How Berrett-Koehler Publishers Maximizes Impact with Meltwater

Berrett-Koehler Publishers is an independent, mission-driven nonfiction publisher with a 30-year history and a broad catalog distributed through Penguin Random House. Its three-person publicity team must create tailored launch plans and custom media lists for a high volume of titles while monitoring social and traditional media for visibility, so efficiency and scalable monitoring are critical.

By using Meltwater Media Intelligence and Media Relations, the team runs unlimited keyword searches, builds targeted media lists, and shares coverage quickly with authors and partners; the platform’s scalable infrastructure ensures reliability. This centralized workflow has allowed Berrett-Koehler to run more campaigns, better support authors, equip sales with PR reports for retailers, and uncover new podcast marketing opportunities.

Berrett-Koehler Publishers

Christy Kirk

Associate Director of Marketing