Case Study: Howard University achieves measurable ROI for strategic communications with Meltwater

How Howard University Uses Meltwater to Prove the ROI of Strategic Communications

Howard University, a historic HBCU serving nearly 15,000 students, faced a fragmented communications stack—using three separate social and media monitoring tools—which made it difficult to consolidate workflows and prove the impact of strategic communications to stakeholders.

By deploying the Meltwater Suite (Media Intelligence, Social Listening & Analytics, Media Relations, and Social Media Management), Howard centralized content distribution, monitoring, and reporting for newsletters, press, social posts, and media coverage. The unified platform produced clear, data-driven post-campaign reports—measuring impact during major moments like the 100th anniversary homecoming—demonstrating the ROI of increased communications investment and impressing stakeholders, including university trustees.

Howard University

Lydia Sermons

Vice President of Communications & Chief Communications Officer