Case Study: 101 Concepts achieves increased brand awareness and targeted media placements with Meltwater

101 Concepts - Customer Case Study

101 Concepts is an Atlanta-based restaurant group with nine local concepts whose marketing team was charged with boosting brand recognition across the city. When their new director of marketing found the previous outreach platform difficult to use, identifying relevant journalists and tracking engagement was slow and unreliable, leaving the team in the dark about who picked up releases or how long pitches were read.

Switching to Meltwater let the team quickly find and engage local and national outlets, send personalized pitches, and monitor interest in real time. The platform helped secure placements in the Atlanta Journal-Constitution and Creative Loafing, enabled social listening and user-generated content engagement, and provided easy dashboards for campaign ROI and competitor benchmarking that even owners use to track and share results.

101 Concepts

Claire Pace

Director of Marketing