Case Study: The Hotel Guru achieves 56% organic traffic growth with Melt Digital

The Hotel Guru grows organic traffic 56% with Melt Digital

The Hotel Guru, a travel and hospitality website, experienced a devastating decline in traffic following major Google algorithm updates. They engaged the SEO agency Melt Digital to own and recover their organic search channel.

Melt Digital implemented a sustained, data-driven SEO strategy for The Hotel Guru, which included international expansion into Germany with 18,000 translated pages. This work resulted in a 56% year-on-year traffic growth, a 141% increase in visibility, and a 118% boost in conversion rate, allowing the client to compete with much larger brands.

The Hotel Guru