Case Study: The Cotswold Company achieves 86% visibility growth with Melt Digital’s AI-powered catalogue enrichment

The Cotswold Company boosts SEO visibility by 86% with Melt Digital

The Cotswold Company, a furniture and homeware retailer, faced a challenge in scaling its search visibility. Its extensive product catalogue lacked the detailed attribute data needed to surface products for high-intent customer searches online. Melt Digital was engaged to implement its AI-powered data enrichment and scalable SEO service to unlock this potential.

Melt Digital used AI to assess and enrich over 10,000 product SKUs with new attributes, storing this data in the PIM. This enabled the creation of 900 optimized product listing pages targeting specific customer searches. The solution delivered by Melt Digital resulted in an 86% growth in organic visibility and contributed to record-breaking revenue performance for The Cotswold Company.

The Cotswold Company