Case Study: Rat Betty doubles non-brand traffic with Melt Digital's Ecommerce SEO Accelerator

Rat Betty doubles non-brand traffic in 2 months with Melt Digital

Rat Betty, an independent jewelry brand, faced the challenge of relying too heavily on brand awareness and social media for customer acquisition. With Christmas approaching, they needed to quickly tap into the significant untapped opportunity of organic search to reach new customers who weren't already familiar with their brand. They engaged Melt Digital for a two-month Ecommerce SEO Accelerator project to achieve this goal.

Melt Digital implemented a focused strategy that expanded collection page coverage, optimized product pages, and configured Google Merchant Centre. This solution successfully opened the brand up to new customers searching for non-brand terms. The results were substantial, including a 100% year-on-year increase in non-brand traffic and a 71% increase in Google organic shopping traffic, accelerating performance ahead of the crucial Christmas trading period.

Rat Betty