Case Study: Muddy Puddles achieves 826% organic shopping revenue growth with Melt Digital

Muddy Puddles boosts organic shopping revenue by 826% with Melt Digital

Muddy Puddles, a children's clothing and outerwear brand, needed to improve its organic search performance from its existing Shopify store and Google shopping feed. The challenge was that their product data was poorly optimized, which was limiting their visibility and performance in shopping results. They engaged Melt Digital to use its Ecommerce SEO Accelerator service to gain a clearer understanding of the competitive landscape and identify growth opportunities.

Over a two-month period, Melt Digital audited and overhauled Muddy Puddles' Google Merchant Centre feed and aligned product page content with the shopping data. The solution implemented by Melt Digital led to rapid and substantial improvements, including a 780% growth in organic shopping sessions and an 826% increase in organic shopping revenue. Overall SEO visibility also grew by approximately 23%, providing the internal team with a clear strategy for continued optimization.

Muddy Puddles