Case Study: MADE.com unlocks 420 new SEO landing pages with Melt Digital

Made.com unlocks 420 new SEO filter pages with Melt Digital

Made.com, an online furniture retailer, faced a challenge with its large product catalogue, where over 50% of product attributes were missing from its system. This prevented products from appearing in relevant category filters, harming both SEO and user experience. A manual fix was impractical, so they enlisted Melt Digital to build a machine-learning platform for automated attribute enrichment.

Melt Digital built a solution using image recognition and text mining to suggest attribute tags, which were then validated by human reviewers. This process enriched the product data, unlocking 420 new SEO landing pages. The results were significant, including a 60% increase in organic traffic, a 624% increase in top 3 rankings, and an estimated £870k monthly revenue increase for Made.com.

Made.com