Case Study: Expedia achieves 94% growth in top 3 rankings with Melt Digital

Expedia boosts top 3 rankings by 94% with Melt Digital

Expedia, a major global travel company, faced a significant post-pandemic decline in organic traffic to its critical hotel destination pages, which are major revenue drivers. The vendor, Melt Digital, employed its large-scale SEO services to diagnose and reverse this decline across a vast portfolio of content.

Melt Digital implemented a massive data-driven SEO strategy for Expedia, conducting large-scale keyword research, competitor analysis, and on-page optimizations across 43,660 destination pages. This included rewrites, technical template changes, and UX improvements. The solution delivered by Melt Digital yielded a 94% increase in top 3 rankings and a 73% growth in clicks, successfully reversing the traffic decline.

Expedia