Case Study: Danetti achieves 6x non-brand traffic growth with Melt Digital

Danetti grows non-brand traffic 6x in 6 months with Melt Digital

Danetti, a UK-based design-led furniture retailer, was facing a significant long-term decline in its SEO performance and traffic due to a poor SEO strategy, technical issues, and a lack of content. To reverse this trend, they partnered with Melt Digital, an agency specializing in technical SEO and AI-powered content.

Melt Digital implemented a comprehensive solution involving a technical SEO audit, critical fixes, and the automated creation of 150 new optimized landing pages using generative AI. This work resulted in a 6x increase in non-brand traffic and a 52% growth in revenue within just six months, successfully transforming Danetti's organic search performance.

Danetti