Case Study: Novo Nordisk streamlines Victoza marketing and information delivery with Melon and SharePoint

A Melon Case Study

Preview of the Victoza Case Study

Victoza - Customer Case Study

The customer, Victoza, a pharmaceutical product from Novo Nordisk, required a comprehensive digital solution to manage and distribute product information and marketing materials. The vendor, Melon, was engaged to address this challenge by developing an integrated portal and application suite.

Melon implemented a solution utilizing SharePoint 2007 as a central platform, combining various technologies like HTML, Flash CMS, and streaming video. They created an informational intranet portal, a desktop notification application, and a mobile web app, which featured a custom content-managed calendar, single sign-on authentication, and live XML feeds. While specific metrics are not provided, Melon successfully delivered a unified system for Novo Nordisk to efficiently share and update critical information for the Victoza product.


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