Case Study: TheInfluencer achieves marketing workflow automation with Melon

TheInfluencer - Customer Case Study

TheInfluencer, a Dubai-based marketing platform for influencer campaigns in the Middle East and North Africa, needed a way to automate a largely immature market with no clear pricing structure. Melon partnered with them to turn their business needs into a scalable product, covering web and mobile services for brands to manage influencer campaigns more efficiently.

Melon built the platform end to end, including architecture, full-stack development, and Android/iOS apps, with automated workflows for influencer discovery, campaign management, reporting, and one-click payment processing. The results included more than 2,100 content creators on the platform, a database of 30,000 influencers, and cost savings from full workflow automation and documentation.

TheInfluencer

Mahmoud Boksmati

Chief Executive Officer and Founder