Case Study: RJ Reynolds enhances extranet marketing publishing with Melon

RJ Reynolds - Customer Case Study

RJ Reynolds partnered with Melon to address their need for a sophisticated extranet marketing portal. The challenge was to create a centralized solution for content management and distribution that included robust publishing workflows and secure external access for their marketing initiatives.

Melon implemented a SharePoint 2007-based solution that featured custom content types, page layouts, and an out-of-the-box navigation and authentication system. This provided RJ Reynolds with a streamlined content approval workflow and a subscription center, all built within a shared deployment environment to optimize resources and efficiency.

RJ Reynolds