Case Study: CEZ Bulgaria boosts energy efficiency awareness with Melon's online game

CEZ Bulgaria - Customer Case Study

CEZ Bulgaria, the Bulgarian branch of the international utility company CEZ, worked with Melon to create an online energy efficiency game. The challenge was to educate customers about responsible electricity use while also strengthening CEZ’s socially responsible image on the local market. Melon provided web and UX/UI services, with the game developed in Adobe Flash and ASP.NET.

Melon designed and built a fair, engaging educational game that combined strategic play with energy-efficiency learning. The campaign drew 6,157 registered users, including 1,500 highly active players over three months, and generated positive participant feedback, broad media coverage, and a more cost-effective marketing outcome than traditional advertising.

CEZ Bulgaria