Case Study: BT achieves daily-updated competitor insights with Melon’s customer support portal

BT - Customer Case Study

Melon provided a solution for BT, a major telecommunications company, which needed a centralized and up-to-date system for its customer service representatives to quickly access and compare competitor intelligence against its own service offerings.

The vendor, Melon, developed a high-volume support portal built on SharePoint 2010. This solution featured three-tiered access and was updated daily with information on competitor and BT pricing and services. It automatically performed comparisons and highlighted key differences, enabling CSR specialists to provide more informed and effective customer support.

BT