Case Study: Binary Books achieves an innovative interactive reading experience with Melon

Binary Books - Customer Case Study

Binary Books, an iOS entertainment app, wanted to create a new kind of reading experience where users could co-author novels, comment on chapters, chat with authors, and access content through subscriptions. Melon joined the project from the start, helping shape the product concept, name, design, and launch strategy while building the mobile app, website, and supporting backend systems.

Melon delivered a feature-rich iOS app with in-app purchases, interactive reading tools, live chat, chapter comments, author moderation, and custom text rendering across different fonts, sizes, and screen layouts, plus a responsive promotional website and CMS. The result was a simple and intuitive product that became the first book reader app with these capabilities, helped drive strong user growth, and generated inquiries from new potential clients through referrals.

Binary Books