Case Study: Banijay Group achieves top-chart mobile app success with Melon

Banijay Group - Customer Case Study

Banijay Group, a global TV production and distribution company, wanted to strengthen its digital offering as television shows became increasingly digitized. Working with Melon, Banijay aimed to create mobile apps and web solutions that could enhance audience engagement around shows and live broadcasts.

Melon built and maintained a scalable mobile platform for Banijay Nordic Mobile, delivering audience apps for titles such as Paradise Hotel, All Against 1, and Versus. The apps topped store charts in multiple countries, helped drive over 2.5 million users and 3 million registered interactions, and supported strong audience participation—such as 25% of the TV audience in Norway playing along.

Banijay Group

Andy Hoskings

Managing Director