Case Study: Keys N Krates creates a personalized mobile music video experience with Meld Media

Keys N Krates creates the world’s first custom mobile music video with Meld Media and 2,500 photobombed GIFs

The band Keys N Krates partnered with Meld Media to create a more engaging and personalized experience for their fans. Their challenge was to move beyond a traditional music video and develop an innovative mobile experience that would allow viewers to become part of the video itself for their track "Save Me."

Meld Media produced over 2,500 custom photobombed GIFs from a green screen shoot, which were integrated into a location-based mobile experience. This solution enabled fans to upload their own photos and see the band seamlessly inserted into their images, creating a unique, personalized video that culminated with the band's arrival at the viewer's location. The project, developed in collaboration with Jam3 and Vice Media for Fido Mobile, was successfully launched as the world's first customized mobile music video.

Keys N Krates